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City of Irvine Employees “Dress in Denim” to Help Raise Dollars for American Red Cross Disaster Relief Fund

11/6/2003

IRVINE, CA--- The City of Irvine has kicked off an “I Paid to Dress in Denim” fundraising campaign to help raise dollars and increase awareness for the American Red Cross Disaster Relief Fund.  Through the campaign, Irvine City employees are invited to “dress in denim” from November 5 –14 in exchange for a $5 per day donation to the American Red Cross Disaster Relief Fund. 

Participating employees wear an “I’ve Paid to Dress in Denim” sticker to show the public why they are wearing casual attire and to encourage outside agencies and businesses to initiate similar campaigns.   

According to Heather Morris, City of Irvine Public Information Officer, the Irvine Civic Center was receiving numerous calls from employees and the public inquiring about how they might contribute to the wildfire victims and relief efforts.  In response, the City initiated the campaign, which has already attracted the interest of businesses and agencies across the State.